Year after year goes by. While business patterns may evolve slightly in an attempt to meet market demands, the trajectory remains the same. So describes the typical pattern for many business owners seeking to market their wares in 2018. At this juncture, everyone is very much attuned to the fact that societal expectations have changed. Long past are the days of walking down Main Street to select the perfect product. Now shopping is done 24/7 with the click of a fingertip after review of satisfactory approvals from a host of trusted strangers. Business owners, especially small businesses, are trying to meet these new expectations. Mobile-friendly websites have been built, Facebook pages are semi-regularly maintained, and email marketing is at an all-time high. While data may be readily accessible for these marketing components, the persistent question remains. Be honest…is anything actually being done with this data? Or is it in a file folder waiting for someone to have the time to organize it? Is it being entered into an excel spreadsheet never to be seen again? Is it sitting on the back-end of a website that no one can even remember the log in anymore? The truest and most effective way to develop the right message for the right market audience is to understand what the market is trying to tell you.
By Jon M. Bergstresser, MFA, CDT
Our patient presented with a loose #8 natural central with a ceramic restoration. Close inspection from an endodontic specialist revealed a cracked root requiring removal. The site x-ray showed some bone loss on the #9 implant but it was still serviceable. A conservative treatment plan to ensure the highest chances for success was developed. The goal was to limit trauma and patient discomfort and to preserve the soft tissue.
Help Wanted: Removable Technician (Racine, Wisc.)
State-of-the-art Full Service in-house dental laboratory for large cosmetic group practice in Racine, WI is seeking a Removable Technician with at least 5-10 years of technical experience.
Must have technical knowledge and preferred hands-on experience for Removable restorations, including knowledge and use of CAD/CAM processes and software. Salary commensurate with experience. E-mail resume’ to Keri at Klaboda@racinedentalgroup.com.
Help Wanted: Ceramist: Progressive lab, excellent learning environment, fantastic opportunities to grow (St. Petersburg, Fla.)
4Points Dental Designs has been providing fantastic smiles in beautiful downtown St. Petersburg, Florida since 2009. “Building value through values” is the cornerstone of our laboratory. For a technician, this means you’ll be able to create amazing restorations with the patient in mind, rather than working to meet a high volume quota. We’re a small but growing lab, striving to do things the right way for the right reasons. 4Points is led by a former AACD Accredited Technician whose experience includes 7 years in-house at the clinical practice of the Dawson Center. We are searching for a full-time ceramist who would like the opportunity to maximize their full potential with an above-average salary in a stimulating work environment. 4Points is located in the heart of downtown St. Petersburg just minutes from the white sand beaches of Florida’s Gulf Coast. St. Petersburg has been listed in Best Places to Live (Coastal Living), America’s Hottest City (Huffington Post), and Best Underrated Food Cities on the East Coast (USA Today). The city is home to numerous microbreweries, innovative restaurants, and a growing art scene. MLS Soccer will soon be across the street, Major League Baseball is a 5 min drive from the lab, NHL, and NFL just a short hop across beautiful Tampa Bay. The successful applicant will have a minimum of 5 years of experience, be a supportive co-worker, and be passionate about continuing education and professional growth. Salary is commensurate with production and skill level. You bring the head, the hands, and the heart, we’ll take care of the rest. We’ve always believed that if you love what you do, you’ll do it with meaning and passion. Please email resumé to firstname.lastname@example.org. All inquiries are kept strictly confidential.
Help Wanted: Full Time Lab Technician
Busy, multi-specialty Dental office in search of a full-time lab technician to mill and design crown/bridge/all-on-fours. CAD/CAM experience is a must. Experience with zirconzahn and designing All-on-fours is a plus. 850-505-0500
Help Wanted: Immediate openings for both full and part time positions (Washington State)
State of the art, high quality, full service dental lab experiencing growth and seeking qualified dental lab technicians for the following positions. Pick up/Delivery, Model Room Technician, CAD/CAM Designers, Waxers, Metal Finishers, Removable Technicians, Pressables/Zirconia Finishers and Ceramists. We are DAMAS Certified, offer a strong compensation/benefit package, and currently filling full and part time positions at our Olympia and Tacoma locations, with both early and later work shifts available. Interested candidates please send resume to: email@example.com
Help Wanted: REMOVABLE TEAM MANAGERS, EXPERIENCED RPD FRAME TECHNICIAN, and SALES REPRESENTATIVES (San Antonio, Texas)
We are seeking managers, technicians, and sales reps for our full service laboratory in San Antonio, Texas. Oral Designs offers excellent compensation and benefits, modern lab technologies, positive teams, and a great place to live, work and play. For more information on our career opportunities in both the Removable and Fixed departments, please contact Rebecca Taranta at Oral Designs Dental Lab 210-828-8102 or send resume and salary requirements to firstname.lastname@example.org.
Laboratory for sale (Spokane, Wash.)
Spokane, WA area 28 year C&B laboratory with scanner.
Owner retiring, will help with transition.
40% 2017 annual 2017 gross = $64,800
DIGITAL DENTAL LAB - ULTRA MODERN DENTAL LAB FOR LEASE (Montgomery County, Md.)
Brand new 1000 sq. ft. dental lab with cabinets, countertops, and equipment located in Germantown 2 minutes from 1-270. Walk in ready with natural light and gas and two dental offices on the same floor. Email your contact information to Digitaldentallabmc@gmail.com
AVAILABLE FROM ETI DIGITAL TECHNOLOGY - Zircom Sintering Furnace manufactured by KDF features a molybdenum disilicide heater that provides clean, reliable and consistent results. Compact and user friendly, the unit works with a variety of zirconia materials, is equipped with 3 Stackable Trays (capable of sintering up to 75 units per firing cycle) and features an LED display with 100 programmable courses (20 steps). Two Years of Warranty included with purchase. Made in Japan. Call ETI Digital Technology to get yours today at 714)-238-1490!
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NADL member? Many of these products are now available to NADL members free of charge through the NADL Member Resource Library at www.nadl.org/library.